World Leaders in Action Sports Retail

SurfStitch Group is an industry leading online global action sports and youth culture network. SurfStitch Group has evolved from a pure-play online action sports retailer to become a destination for customers to connect with everything action sports related. Together, SurfStitch Group's websites serve a unique customer audience of over 6 million, representing a digital ecosystem capable of capturing and influencing all points of the surf and action sports lifestyle cycle.

The Group's media businesses consists of:

Magicseaweed – Magicseaweed is the world's leading user generated surf content network and surf forecaster.

Stab – As the leading surf content player, Stab represents a platform for athletes to engage consumers, for brands to inspire consumers with new and exclusive products, for users to engage in video and social environments, and broader events and industry updates.

'The Lens' – 'The Lens' is SurfStitch.com's content publishing platform created for customers to engage in and experience everything action sports and youth lifestyle related.

SurfStitch's Guide to the Internet

In response to numerous communications from key suppliers asking how they can participate in this significant and new content driven ecommerce program, we have created a video that explains the concept of our content and commerce strategy and our successful brand execution with Hurley “through Stab in the Dark”. Take a look at our video to get a feel for the action.